The subject of bad product reviews or even giving a useful review without making a purchase, or using the product first is the topic of today’s post. This practice is something that I see many bloggers doing, both novice and experienced.
It is a sad truth that they receive training on how to do that practice; and while attempting to become recognized as a subject matter expert in the field.
How can anyone rationalize this behavior? You cannot give a useful review of a product or a company without using the product or the company’s services. Yet, it is happing millions of times every day. The demand for generating fresh content can easily cloud people’s judgment if not careful.
Better not to write anything than to write some non-sense that anyone who is diligent in their research will uncover very quickly. It is one thing to make some mistakes, but a whole other thing to begin a review process with your mind already made up.
How Can You Write a Review Without a Purchase?
My view on this question is that you cannot review a product without either buying it or getting it from another source that is not involved with the company who produced it; that is a conflict of interest.
New bloggers who do not have any revenue coming in are at risk here because they do not have the resources to go out and buy products used only for a review. What I have witnessed many times is bloggers in the make money online niche writing about opportunities that they have no experience with before.
Most bloggers do not even buy the starter package and see it for themselves. Instead, it is evident they get their research from another popular review, afterward re-writing it in their own words to make it unique.
This form of cheap imitation is never going to establish a blogger as a subject matter expert; what it does do is make readers not trust the content and go somewhere else for an honest opinion. Clickbait is going on here too, attempting to get stats artificially high, but the search engine AI’s are not going to recognize it anyway.
Bad Company Reviews
Bloggers who are speaking negatively about another company, with their end game to promote their opportunity as a better option for the reader, is a shady practice and unethical.
Experience bloggers and readers of the post will pick up on this method quickly and navigate away from the website, I usually check a couple of their articles and if there is a pattern not pay attention to their blog.
People bombarded with unethical practices for the last thirty years are sick and tired of it and demanding honest, transparent communication from their online sources. This principle is great for the future of online business and relationships.
Better to report the facts and let people make an educated decision on whether the product or opportunity is right for them. It is much more essential to develop trust with people, and even if they do not buy your product or service, they will be an ambassador for you to other people they speak within their circle.
Major Problem Today
Most of the products and services in the Information Technology niche do not deliver the advertised results. On top of that, people have to use multiple vendors to get all the things they need to run a successful business. I use many different services and want to use more but cannot afford them, and do not know if they are any good.
An excellent example is my hosting for my website is with the platform where I started training to build websites. It was excellent training, but now I never get any value from the platform but still pay for the training yearly.
Traffic is the hardest thing to get, and there is not an affordable option for getting targeted traffic to your content. When you are promoting an opportunity, it is more complicated than advertising a product. Even with your content indexed and on the first page of Google, it does not matter if the right people do not see it.
Paying for traffic does not deliver the best results; organic is better, but people today move very fast, and if you do not get them to pause long enough to get engaged, they are gone. And the money you spent is evaporated as well.
Setting up lead generation through Facebook is relatively inexpensive once set up, but it is not easy, and you have to have an auto-responder system set up to send to your leads. Bulk email systems can get expensive, and they can kick you out if you make a mistake.
As you can see, it gets expensive, finding all the tools you need to be successful with an online business. All of the platforms I have used to have some of the tools and features you need, but you must use other vendors for missing items.
Remove Bad Reviews
Getting bad reviews removed is not easy to do, and most company’s need to get content management assistance to monitor and deal with things that attack your online reputation. This service is typically not affordable to beginning bloggers.
One thing you can do is respond to a bad review through the comments section. It is tricky because you have to be respectful and keep your tone friendly, or they may not approve the comment.
The only time I engage in this method is when they are ranked right next to my post on Google, especially if they bump my position from first to the second position. If you make long comments with multiple replies engaging the topic, you can get ranked in their target audience as well.
We would all like to be able to delete what is disagreeable to us, but that is not the way life works. Best to make the best of our situation and keep the right attitude.
The take away here is that even though people are going to operate unethically and produce content biased to their ulterior motives, it is better to take the moral high ground.
It is always better not to react to negative emotions and feelings when presented with ignorant people’s non-sense. Instead, take a long deep breath and think about how to respond or to just ignore it altogether.
Look for the best solution and never quit you will eventually find a solution that you can live with, and be content. I hope that this article may reach people and inspire them to think about what they are doing.
Thanks for stopping by and reading this post, please share your thoughts in the comment section below.